Our people

Training consultants

ETC trainers are involved at every stage of our face-to-face training programmes and help create and present our growing library of E-learning solutions.

They guarantee that all ETC training is highly relevant, totally up-to-date, moulded to fit our clients' working cultures, and precisely delivered to improve both team and individual performance.

Rosemarie Anstey

Rosemarie is ETC's full-time training administrator, and since 2001 she has co-ordinated all of our courses, delegate and trainer organisation, including external suppliers, venues, equipment and accommodation - and of course our vital client communication and administration.

Wendy Bristow

Wendy is a professional journalist and a trained and qualified coach.

As a journalist, Wendy was responsible for creating, launching and editing More! magazine; she was associate editor on the launch of Empire; deputy editor of both Company and Cosmopolitan and spent five years as news editor of Campaign. In Australia she oversaw the launch of weekly magazine, Now!, before going freelance and winning the prestigious Henry Lawson award for Journalism for her first piece for the Sydney Morning Herald. She has contributed to a range of publications including Company, FHM, New Woman, Cosmopolitan, The Sunday Times and the Daily Mail. She is currently a contributing editor for Glamour magazine, and has monthly columns in Glamour, Metro and Sugar.

She now combines her freelance journalism with coaching and training. She began training in 1991, becoming editorial training manager for Emap and co-designing their successful Senior Editorial Programme for future editors. Since then she has trained, both Editorial Skills and Editorial Management, for a range of companies including the National Magazine Company, John Brown Citrus, the BBC and Redwood.

Lucy Ashfield

Lucy is managing director of ETC and for over 25 years she has developed and managed training and development solutions for the media and communications industries.  She spearheads our market development and personally oversees and manages the learning programmes for ETC's key clients.

Barry McIlheney

Born in Belfast in 1960, Barry is a graduate of Trinity College Dublin and the prestigious journalism school at London's City University.

After a brief spell in local newspapers and rock bible Melody Maker, Barry was appointed editor of Smash Hits in 1986, overseeing the title's rise to its highest-ever circulation. From there he moved on to become launch editor of Empire, now the biggest-selling film magazine in the UK. He was also managing editor of the UK edition of Premiere, the biggest-selling movie magazine in the US.

In 1994, Barry became managing director of Emap Metro, publishers of titles such as Q, FHM, Empire, and Mojo. In 1999 he was part of the team that launched heat, before moving to Paris to oversee the launch of the French edition of FHM.

A year later, he returned to the UK as chief executive of Emap Elan, publishers of titles such as Elle, Red, and The Face. In 2003, Barry moved back into editorial as Emap editor-in-chief of new product development, overseeing the launch of Zoo Weekly both in the UK and Australia.

At the end of 2006, having also worked on the launch of Zoo South Africa, Barry moved to a part-time consultancy role with Emap, continuing to work on new product development as well as contributing to a number of titles within Emap and beyond. In 2008 he was appointed editor-in-chief of Sport Newspapers.

An experienced broadcaster on TV and radio, Barry has also won a number of awards in his career, and has for many years given training seminars. He is currently working on his first book.

Tim Tucker

Tim is an independent online media consultant, trainer and presenter. He started his career in print media, working as a journalist and editor at Future Publishing across a wide range of specialist interest sectors, including video games, music making, computing and technology. In 1999 he became an online publisher and launched DailyRadar.co.uk (now known as GamesRadar.com), which quickly became one of the world's leading video games websites.

Tim went on to work as a senior manager in the customer division at Origin Publishing, which now operates as BBC Customer Publishing. Here he developed publishing media for a diverse range of clients including Waterstone's, HMV, Cineworld and English Heritage.

Tim went back to Future in 2004 as part of the senior management team heading up the newly formed New Media division. As Online Group Senior Editor, Tim introduced a focus on user experience and usability testing, and integrated a user centred design approach to launches such as TechRadar, MusicRadar, BikeRadar and TotalFilm.com. As part of his role he also trained web editorial, marketing and publishing teams on all aspects of web publishing.

Tim now works as a web user experience and content consultant. He supports web publishers in producing websites that are easy to use, engaging and highly rated, and advises on all aspects of design, content production and community strategy.

Margaret Coffey

Margaret is a freelance journalist, trainer and a founding director of ETC.  As a trainer she works with major UK media owners to design and deliver programmes to improve the performance of editors and journalists across all media channels.  For more than 25 years she has been writing about business, technology and other subjects in US and UK publications, including BusinessWeek, The Independent and The Financial Times. 

Margaret is an acknowledged expert in areas including Editorial management and Editorial craft; Graduate programmes; and Team days.  She presents many of ETC's E-learning products, and is a keen advocate of editorial efficiency in the digital age.

Richard Sharpe

Richard is co-founder of ETC, senior trainer, journalist, an in-demand speaker at industry conferences and forums and a Visiting Fellow of the University of East London. His training specialities include Media law; Team days; Editorial craft and Editorial management, delivered through face-to-face training workshops as well as through our growing range of E-learning products.

His background in IT and business journalism includes work for the Financial Times, The Herald Tribune, The Times, The Daily Telegraph, The Observer, Computing and Computer Weekly.  His passion for technology has allowed him to seamlessly embrace digital media, and his published titles include "Software Agents" and "The Computer World".

Rebecca Bocchetti

Becky is a digital and editorial strategy consultant, journalist and web editor with a broad and unique cross-media experience.

Having started in account management for a direct marketing agency, she then took up an Editorial Traineeship at IPC magazines. This led to the role of Features and Beauty Editor for the now Cosmo Bride which attracted her first online position in 1999 with www.weddingguideuk.com. Having won the Yell UK award for best community site, she helped facilitate the acquisition by www.confetti.com before moving on to Vodafone and Vivendi Universal's multimedia venture, Vizzavi, as European Channel Manager for Women and Lifestyle. She oversaw the editorial strategy, content and integration for six country managers and played an integral part in launching the new EU-standard interactive platform for Italy.

Becky then turned to broadcasting as interactive producer for BBC Radio 2, incorporating community sites, Children in Need and the flagship Jeremy Vine show. All this whilst freelancing at London Zoo where her plans for a dramatic redesign and relaunch provided ZS's first e-commerce experience and the award for Tourism Website of the Year 2006, Enjoy England Awards for Excellence.

Throughout her career, Becky has simultaneously worked as a journalist writing for titles ranging from Cosmo and Glamour to the Sunday People and London Magazine, and broadcasting as an expert on a range of subjects from weddings to websites, mobiles to motherhood. She now uses her unique experience consulting with media owners and websites.

David Bostock

David has substantial experience as an art director, editor, publisher and more latterly as a learning and development specialist.

He spent ten years on the editorial coal-face followed by ten years in various senior management positions in both the UK and Australia. He has managed magazines in some of the biggest consumer markets on the planet, including: Women's, Men's, Music and Teenage. Some of the brands he has been responsible for include: More, Just Seventeen, Q, Bliss, Kerrang and Smash Hits.

A qualified graphic designer, he has been directly involved in countless launches, relaunches, redesigns and visual rethinks during his long and illustrious career. Several went on to win PPA and BSME awards. David has also art directed numerous fashion, celebrity, product and lifestyle photo shoots, so has a great understanding of what takes place on both sides of the camera.

Now a freelance consultant, David brings his unique blend of people skills, business experience, editorial smarts and sharp visual eye in to play. His specialties include: magazine craft - particularly design and photography, driving innovation, and management training for creative teams.

Piers Ford

Piers is a freelance journalist. His staff positions included editor of Dec User, features editor of MicroScope and editor of Network Reseller Magazine. Today, he specialises in writing features and profiles, and has contributed to a number of business, arts and lifestyle publications including The Financial Times, The Independent on Sunday, France magazine, BBC Music magazine, Gramophone, The Singer, Arts East magazine, Boards, NASDAQ magazine, Amazon.co.uk, Heritage and Country Living. He has a monthly column in the county glossy magazine, Suffolk Journal. He also writes extensively for a number of customer magazines. He specialises in training Editorial Craft; Journalism Masterclasses; and Journalism Skills.

Caroline Gabriel

Caroline has spent a large part of her career in senior positions at VNU Business Publishing Europe, where she was most recently editorial director across all titles and websites; publishing director of vnunet.com; group editor and editor of various titles. Today she is a director of Rethink Research Associates and has been responsible for creating the Wireless Watch analyst service. She specialises in Editorial Management sessions.

Amanda Weaver

Amanda is a consultant specialising in the scientific and technical publishing sector. She has over 20 years experience in academic and business to business publishing latterly as a publishing director for Elsevier. She is an experienced coach, specialising in creative workshops to improve teamwork and develop products.

Ingrid Shields

Ingrid has been a designer for over 13 years and is a freelance editorial design consultant. 

She has specialised in editorial design training for the last five years and runs independent seminars and workshops. After her role as group art director for FT Business magazines she joined Belknap & Co, an award-winning editorial design consultancy. She now specialises in concepts, redesigns, design development and launches.

Her clients include Haymarket, John Brown and Dennis Publishing, The Evening Standard, Financial Times Business, Euromoney, Le Monde, Irish Independent and the Sunday Irish Independent.

Mary Gwynn

Mary is a highly respected editorial consultant and trainer, who counts blue chip companies such as Waitrose, Haymarket and the BBC amongst her clients. Formerly editor in chief of The M&S Magazine, the flagship title at Redwood, she has also worked on Good Housekeeping, Woman and Home and BBC Good Food. Mary's training includes Editorial Management and Editorial Craft.

Ian Kemp

Ian is a freelance editor, writer and consultant. He edited and wrote for business IT and telecoms publications at Emap for eight years. He has also worked in public relations at Shandwick Communications, and has contributed to print and online media including The Independent, Economist Reports, Business Week, Communications Week, Mobile Communications, International Healthcare and PC Direct. He specialises in training Editorial Craft; News Editing; Subbing; and Journalism Skills.

Susan Marling

Susan is an award-winning journalist and broadcaster. Her experience spans the national press, BBC television and radio, Channel 4 and a selection of magazines and journals. She runs an independent radio production company, Just Radio, which is part of Just Television (specialising in news and current affairs). She is a double Sony Gold award winner and has presented Woman's Hour, Punters, Breakaway and Kitchen Cabinet.

Alongside her radio career she has made regular TV appearances including Dispatches and Travelog for Channel 4. She is a regular contributor to The Daily Telegraph and BBC Good Food travel pages, has written a weekly column in the travel pages of The Indepedent on Sunday and Daily Mail and was travel editor of Good Housekeeping. She specialises in Editorial Craft; Media Training and Journalism Skills.

Karen May

Karen started her journalistic career in the marketing and business press before moving to Hong Kong for three years where she worked on the region's leading lifestyle title for American Express Cardmembers, Expression. She was also an arts columnist on the Sunday Morning Post newspaper and the Hong Kong bureau chief for a music and film magazine called M3.

On her return to the UK, she continued her career in contract publishing and has been a writer, sub-editor and editor for a range of client magazines including Lexus Cars, Cable & Wireless, Tesco, NASDAQ, BT and Nationwide. She was also the launch editor of Choices, a weekly entertainment/listings magazine for cable TV and telephony giant NTL, which was distributed via the national and regional press.

For the past seven years she has been freelance; working as a writer, editor and trainer for companies including IPC Magazines, Forward Publishing, John Brown Citrus Publishing, Redwood Publishing and Redactive, among others.

She also specialises in internal communications and currently has several clients in this field

Craig McGregor

Craig has an advertising, media management, and marketing services background and has held senior management positions at The Times, United News and Media and London Newspaper Group. He has lectured for the CAM Certificate and Diploma courses (specialising in media, advertising and strategic planning for both marketing and general management) and many media clients across the UK and Europe. Craig's training specialties include Marketing and Writing Skills.

Guy Meredith

Guy Meredith is a writer, story editor, script consultant and trainer. He is a regular speaker at the European Broadcasting Union and helped originate the EU Media Programme's television scriptwriting course, where he was Head of Studies for seven years.

He has lectured on various aspects of writing for broadcasters, publishers, universities and other professional bodies both in his native UK and in a dozen other countries.

His writing credits include: Ruth Rendell Mysteries for ITV, Einstein for BBC, Heartbeat for ITV, Daunt and Dervish for BBC. Guy has been nominated for the Prix Futura, Prix Italia and three Writers Guild Awards.

Liz Nice

Liz regularly contributes real life articles to a wide variety of newspapers and magazines and is currently a lecturer in journalism at Sheffield University. Before this she went to the US as editor in chief of Twist Magazine, where she relaunched and turned it from a celebrity monthly into a teen lifestyle magazine. She has been a freelance writer and editor at Marie Claire; the editor of Bliss (which she relaunched and for which she was nominated as PPA Editor of the Year in 2001); deputy editor of More! and Take a Break and contributing editor of New Woman. She has recently written articles for the Daily Express, The Observer, Best, Chat, Glamour, Top Sante and Mother and Baby. Liz specialises in Editorial Craft and Journalism Skills.

Gill Pyrah

Gill is an experienced and award-winning radio, television and print journalist. She has presented Radio 4's Kaleidoscope, Midweek and Gardeners' Question Time, as well as Channel 4 Daily and the political briefing programme, The World This Week, also on Channel 4. At LBC Radio she hosted her own daily two-hour afternoon show of interviews, news, debate and phone-ins, The Pyrah Programme, for which she was named the Variety Club's Independent Radio Personality of the Year. Her print work includes contributions to Cosmopolitan, The Daily Telegraph and The Listener. Gill is a Media Training and Presentation Skills specialist.

Jeremy Scholfield

In 2004 Jeremy founded 'Skin', a new strategic branding and design consultancy. Skin specialises in brand identity, packaging design and retail identity and graphics. He was previously a board director of Interbrand, where his clients included Unilever, Procter & Gamble, Marks and Spencer, Waitrose, Seagram and The National Trust. Before this he was a board director of Newell and Sorrell where he managed and directed their Boots' business for over 12 years, as well as working with Halfords, Schweppes, Austin Reed and Warehouse. He has won three DBA Design Effectiveness awards, two Clios and an International Global Award.

Michele Sinclair

Michele started the Business Improvement Consultancy in 1994 and specialises in management, personal and career development skills. She works both one-to-one and in small groups and has worked with clients in the UK, Italy, Holland, France, Germany, Scandanavia and Canada. Some of her clients include Dennis Publishing, Ford Financial, Pfizer, Svenska Handelsbanken, Reed Elsevier, WeberShandwick, The Conran Group, Edelman Global Communications and the Music Publishers Association.

Prior to this, Michele was a director of Invicta Training Ltd for eight years. Her role included the delivery of management, sales and customer care programmes in the UK and overseas as well as direct responsibility for the marketing of the company. She has worked with ETC for over 10 years and has a wide experience of many industries at all levels and her pragmatic approach produces tangible results.

Duncan Edwards

Duncan is a consultant art director who specialises in magazine redesigns.

He has over 15 years of experience art directing and redesigning magazines in a broad range of markets, including fashion and lifestyle, sport and special interest.  Duncan started as a junior designer at Motorcycle News in the early nineties and worked his way up to become creative director for all of Emap's special interest magazines.  In 2003 Duncan moved to Emap's women's lifestyle division to work on a number of redesigns including Yours, First, Mother and Baby and More. 

Duncan now runs a successful studio of his own and is a consultant for Bauer, the UK's biggest magazine publisher.

David Gridley

David started his career as a photographer and then moved into video production and training, running a TV Studio in West London. He created the company Mediacrews in 1998 to provide camerawork for the media training sector. Mediacrews now employ four experienced cameramen and offer video production, editing and filming. They are embracing the move to High Definition video which will have a fundamental effect on both film makers and their customers. Having spent many years behind the camera, David now also advises people on both presenting themselves on-camera and camerawork and editing.

Ingrid Shields