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Training for media, communications, print and digital content
Our people
Directors
Lucy Ashfield
Margaret Coffey
Richard Sharpe
Training consultants
Wendy Bristow
Barry McIlheney
Tim Tucker
Rebecca Bocchetti
David Bostock
Piers Ford
Caroline Gabriel
Amanda Weaver
Ingrid Shields
Mary Gwynn
Ian Kemp
Susan Marling
Karen May
Craig McGregor
Guy Meredith
Liz Nice
Gill Pyrah
Jeremy Scholfield
Michele Sinclair
Duncan Edwards
David Gridley
Course organiser
How we work
Consultancy
E-learning
Face-to-face training
Brand development programmes
Training clinics
Coaching and mentoring
Case studies
Case one - Integration
Case two - Remote, not isolated
Case three - All for one, one for all
Case four - 360 degree learning
Our Approach
Client support
Pre-training meeting
Pre-course email to delegates
To do lists
Reaction forms
Trainer evaluation
Feedback
Post-course email to delegates
Training review meetings
Whats new
Courses
Strategy
Team building
Strategic business planning
Optimising business
Management training
Introduction to management
Managing editorial teams
Managing teams in times of change
Doing more with less: making the most of resources across multiple media
Recruitment and selection
Appraisal and performance review
Delegation and supervision
Time and process management
Leadership and motivation
Successful negotiations
Presenting with impact
Chairing and moderating meetings and conferences
Budgeting
Developing and maintaining a professional client relationship
Managing account teams
Editing
News editing
Features editing
Commissioning
Creating pace through effective flatplanning
Evaluating and developing your publication
Eyecatchers - writing headlines, standfirsts and captions
Section editing
Turn 1500 words into 500
How to get a publication or website out - and like it
Secrets of great covers
Column and leader writing
Using the post-mortem as a competitive tool
Media law
Libel and other defamations
Copyright and other intellectual property (IP) issues
Media law update
Keep it legal
Business and PR writing skills
Clear English - effective writing
Press release writing
Reports and Case Studies
Speech writing
Copywriting for the web
Journalism skills - basic and advanced
Interviewing
Introduction to writing for magazines
News writing
Feature writing
Subbing
Proofreading
Improving other people's copy - rewriting
Introduction to reporting skills
Research skills
Review and test writing
Financial reporting
Advanced interviewing
Keep you reader coming back to your features and reviews
Advanced subbing skills
Advanced news writing
Advanced review and test writing
Shorthand and typing
Introduction to customer publishing
Digital - new media skills
An introduction to digital media
Multimedia writing
Writing for the web - online writing and editing
Social media
Blogging
Mobile
Search engine optimisation (SEO)
Online communities
User generated content
Making the most of multi-media
Pod and vodcasting skills
Web design for editors
Preparing for Web 3.0
A strategic look at your website
Short digital refreshers
Latest in digital
Customer magazine courses
Graduate programmes
Publishers programme
Video camera and editing skills
Video skills modules
Design training
Better design for business magazines
Cover culture: the techniques and formats that mags are using today to grab eyeballs
Redesign programme
Lunchtime sessions and breakfast briefings
Features
Design
News and investigations
Law
Digital - new media
Creativity and planning
Interviewing
Handling the media
Grammar
Barry McIlheney sessions
Think like an editor
Creativity sessions
Break-through thinking workshop
Kick starting creativity
Evaluating ideas effectively
Sales, marketing and business development
Magazine branding
Magazine packaging
Building the marketing plan
Digital and online marketing
PR and corporate relations training
PR fundamentals
Planning and managing campaigns
Online PR
Account management
Selling stories in
Pitching
Media training
Broadcast media training
Print media training
Understanding the media and how they work
Magazine development audits
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