To request further information on any of the training courses listed below, please click the individual course titles.

Publishers Programme Training Courses

Tailored training for your publishers. Content will depend on your specific objectives, but a programme could include the following modules:

What are the key responsibilities and accountabilities. How is success measured?

Target setting, rewards, motivation, team structure, problems and obstacles.

How far the publisher gets involved in editorial decisions, editorial-commercial relationship, relationship with editor, team structure, impact on product success of editorial elements like design, cover etc.

Reader marketing, advertiser marketing, branding, cover impact, reader clubs and incentives, difference between bookstand and controlled circulation.

Creating readerships or targeting existing groups; controlled, subscriber and bookstand models and their economics, achieving circulation volume and/or quality as required by business model.

Creating the budget, understanding the economics of the business model of the specific product and company, balance of cost control and revenue generation, when to break the budget, how the publisher feeds into the wider corporate financial picture.

Online business models; comparison of online adjunct to paper product and online-only; portals; key factors in sales, marketing and editorial compared to paper; creating communities; revenue streams.

How to select and structure teams, motivation, problems, integrating teams, managing up.