To request further information on any of the training courses listed below, please click the individual course titles.

New Media Skills - Commercial Training Courses

The web is changing everything, and with these courses we explore in detail how to extract maximum commercial value from new media and the range of available digital formats.

Doing More With Less: Making the Most of Resources Across Multiple Media (1 day course)

Publishing management and senior general management with limited resources looking to extend existing print brands into new media.

Many publishing houses who have an online presence know that they should be doing more, believe they need a cross-media strategy but in today's climate don't believe they have the resources to make it happen. This course session identifies ways of extending existing and limited editorial resources in print to include other media such as web and email, and to be more efficient with the creation and distribution of content and brand across multiple media.

Course content:

The nature of your existing print content
How web, email and print are different
Production implications of cross media working
Staff implications of cross media working
Make the most of the print resources you already have

Online Advertising Overview (½ day course)

Anyone who manages sales teams; who has an interest in understanding online advertising and it's points of differentiation; and who has, or may soon have, an online sales target to achieve.

Course content:

Overview of online advertising
The view from the ad agencies (what brings the clients to a site?)
Selling in the online world (sales materials, relationship management, etc)
Ad-serving software and technology
Ad traffic definitions and traffic management
Success tracking: industry auditing and internal analytics

Online Advertising Primer (1 day course)

Sales teams, account management teams, business development teams, classified advertising teams, marketing departments; anyone who has, or may soon have, an online sales target to achieve.

Course content:

How the industry initially developed and how it's evolved
The current view on online ads (beyond the banner and back, size matters, branding versus response, call-to-action)
The size of the industry
Differentiation from other advertising mediums
Working with ad agencies (digital shops versus divisions, what attracts clients)
The value of a targeted audience
The "art" of selling in the online world
Online sales tools
Ad traffic and traffic management
Managing ad-serving software and technology
Analysing metrics; sorting through the measurements, what matters
Beyond the web: opportunities with email, newsletters, etc
Industry standardisation
The need for good content and strong design
Customising opportunities

Making Money on the Web Training (½ day course)

Sales teams and sales support teams; publishers; website designers; anyone with a revenue target.

Course content:

Overview of "online revenue"
What is e-commerce and how does it work (security, reconciliation, revenue potential, etc)
E-commerce services and tools
Overview of online advertising
Affiliations
Sales referrals
Online auctions
Classifieds