 |
|
To request further information on any of the training courses listed below, please click the individual course titles.
These are designed to give editors a chance to focus on their publications with the aid of an objective outsider. We can work with you as individual teams or in groups of similar titles, and audit your publications.
We take the latest issues of your magazines and analyse them from cover to cover. We'll look at the design, the layout, the writing, the tone, the pace, the cover, the content pages, the columns, the news, the headlines, the standfirsts - the lot. The idea is to identify the strengths and weaknesses of the publication: what works to attract readers, and what fails to win and retain them. We work with you to decide what can be improved and how.
On the basis of the audit we can work with you on a training plan for your staff to fulfil the goals for your publication. For example, if you've highlighted a weakness in the news area of your publication, we could organise a News Writing course.
- We see a range of publications across a variety of companies which gives us a broad base from which to comment.
- Experts from within a company can become so steeped in a culture that they obey unspoken rules without realising they are doing so. As a result they may not see weaknesses or problems that are apparent to a more objective, outside eye.
- We can apply the rigour of professional standards, irrespective of content, because we are not caught up in particular specialisations.
- Insiders can, because of history, be too close to a magazine or people involved to take an objective view.
- Editors and teams may be more open to our views because we don't come with any baggage.
- We can see what is unique about a magazine in comparison to other media (not necessarily magazines) because we are not as deeply embedded in magazine cultures as internal experts may be.
|
|
 |
 |
