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To request further information on any of the training courses listed below, please click the individual course titles.


Brands and Markets Training Courses

How do you optimise your brand presence and maximise your business opportunities? This is just one of the hot topics covered in our growing portfolio of specialist branding and marketing workshops. Learn how to compete more effectively directly from the experts.


Brands in Magazines Training (1 day course)

The Brands in Magazines course is ideal for senior editorial, publishing and commercial staff who want to recognise, develop and exploit brand management for magazines and other publications.

This training course helps senior journalists, publishing and commercial staff to use the techniques of brand development and management in order to compete more effectively.

Course content:

  • Brands
  • What they are and what they can do
  • Why they are important
  • The ten hot topics
  • How brands work
  • Classic case studies of success and failure
  • Bringing the threads together for branding publications
  • How to develop brands
  • Key actions in managing brands and brand extensions

Magazine Packaging Training (½ day course)

The Magazine Packaging course is ideal for editors, publishers, marketers and art directors.

This training session helps senior journalists and publishing staff use FMCG packaging principles to stimulate thinking and debate on the creation of more effective magazine packaging design. This could potentially act as a catalyst or platform for the definition of guidelines and principles for the creation and design of packaging for your titles.

Course content: Similarities between FMCG and magazines

  • Good FMCG pack design principles
  • What effect would these principles have on some current magazine packaging?
  • How could we apply these principles from FMCG?
  • Creating guidelines for your magazines

Building the Magazine Marketing Plan Training (1 or 2 day course)

The Magazine Marketing Plan course is ideal for anyone responsible for marketing a publication.

A practical and hands-on course focused on researching and building the optimum marketing plan.

Course content: Planning - objectives, strategy, and tactics

  • Marketing and communication objectives
  • Audiences - researching, profiling, segmenting, targeting
  • Developing marketing strategies
  • Understanding the marketing mix
  • Building your own marketing plan
  • Testing, monitoring, and reviewing the plan

Modern Marketing Training (1 day course)

The Modern Marketing course is ideal for anyone involved in the marketing function of their publication.

A useful and practical workshop aimed at equipping delegates with an understanding of modern marketing techniques and trends.

Course content:

  • Traditional "push" marketing
  • Audience empowerment - "pull" marketing
  • The rise and rise of The Brand
  • Emerging trends and new media channels
  • The flexible marketing plan
  • The "7 P's" of marketing - updated
  • Case studies
  • Refining your own marketing strategies
  • Future trends